Restaurant & Food Service Route Software

What is a Food Service Route?

A food service route focuses on delivering food products to business-to-business accounts including restaurants, cafeterias, food carts, stadiums, catering companies, and institutional kitchens. Unlike retail DSD routes where drivers stock store shelves, food service routes involve working directly with chefs, kitchen managers, and food buyers who have specific product requirements and often negotiate custom pricing. Food service routes can be highly profitable because order sizes tend to be larger and customer relationships are deeper, but they also require more personalized service and flexible ordering processes.

Brands Popular in Food Service

Food service accounts need products that perform in commercial kitchen environments. Tortillas and wraps for restaurant menus, premium rolls and buns for burger concepts, hot dogs and sausages for stadiums and food carts, meatballs and prepared foods for Italian restaurants, and bulk deli products for sandwich operations are all staples of food service delivery. The brands that succeed in food service are those with consistent quality, commercial packaging, and products designed for high-volume use.

Managing Restaurant Accounts

Food service accounts present unique management challenges for independent drivers. Each restaurant or food service operation may have different ordering schedules, custom pricing agreements, and specific product specifications. Some accounts order weekly, others daily. Some need delivery at 5 AM before the kitchen opens, others accept deliveries throughout the day. Managing these varied requirements with paper systems quickly becomes unmanageable, especially as drivers grow their account base beyond a handful of restaurants.

Technology for Food Service Drivers

The Full Truck gives food service drivers the tools they need to manage complex B2B relationships. Scan invoices from any supplier, set custom pricing per account, and give each restaurant a digital ordering link they can use anytime. Kitchen managers love being able to browse your full product lineup on their phone and place orders during prep instead of trying to catch you during a busy delivery. The Full Truck turns your food service route into a professional, organized operation that makes it easy for restaurants to do business with you.