Stop Leaving Money
on the Truck
Snap a photo of your invoice. The Full Truck turns it into a digital catalog in minutes — then your customers get a text link to order from their phone. No app, no login, no more phone tag.
No credit card required • Cancel anytime
Sound Familiar?
The daily reality of running a route with paper invoices and a phone full of texts
Messy Paper Invoices
Coffee-stained price lists from five different distributors, scattered across your truck
Sunday Night Paperwork
Typing up next week's orders by hand instead of being with your family
Missed Sales
Customers don't know you carry specialty items they'd actually buy
Phone Tag Hell
Playing voicemail tag with 30+ customers every week
From Paper Invoice to Customer Order — in Three Steps
No spreadsheets, no typing, no app for your customers to download
Snap & Scan
Take a photo of any paper invoice — Sysco, US Foods, Thumann's, your local wholesaler, anyone. Our AI reads it and builds your digital catalog in about 2 minutes.
Stack & Send
Combine catalogs from every distributor you carry into one simple order page. Text each customer their own link — automatically, every week, or with one tap.
Sell More
Your customer taps the link on their phone — no app, no login. They see everything you carry, including specials and their usual order, and check out in seconds.
Same Route. Same Truck. Totally Different Week.
Here's what changes when your invoices become a digital catalog your customers can order from.
- 📋Paper invoices from five different distributors pile up on your dashboard and in the cab.
- 📋You text or call each customer one by one to find out what they need this week.
- 📋Customers only order what they remember you carry — they never see the full list.
- 📋At the end of the week, you have no real idea what you made, spent, or who still owes you.
- Snap a photo of each invoice — your full digital catalog is ready in about 2 minutes.
- Every customer gets a text with their own link. They order on their own time, no calls needed.
- Customers see everything you carry, plus their usual order and your specials, right at the top.
- Every order is logged automatically — so you always know what sold, what's owed, and what you made.
Your Customers Order by Text. That's It.
Once your invoices are digitized, every customer gets their own link. They tap it, browse, and order — no app, no account, no password.
One text, one link
Send every customer a personal order link by SMS — automatically on a schedule, or with one tap whenever you want.
No app, no login
They tap the link and the catalog opens right in their phone's browser. Nothing to download, nothing to remember.
Their usual order, front and center
Specials and recently-ordered items show up first, so reordering takes seconds — and they see things they didn't know you carried.
Your full truck, not just the basics
Every product from every distributor you carry, in one catalog — so customers can't order what they don't know exists.
More Tools to Run Your Route
From building your catalog to getting paid — everything else you need, included
Snap a Photo, Get a Digital Catalog
Take a photo of any paper invoice from your distributors - Sysco, US Foods, Thumann's, local wholesalers - and our AI instantly extracts all products, categories, and prices into a clean digital catalog. This is the catalog your customers see when they get their order link.
Set Prices with Automatic Markup
Set your markup percentage once and let the system calculate sell prices automatically. Override individual products when needed. Hide prices for items you want to quote manually.
Print Your Weekly Inventory List
Select the orders you need to fill and instantly generate a combined pick list. See exactly how many of each item you need to load on your truck. Print it out and go.
Specials & Quick Reorder
Mark products as specials for specific customers. Their order page shows specials at the top, plus their recently ordered items for quick reordering. Personalized experience, more sales.
Know Who Owes You — Collect on the Road
See each customer's outstanding balance at a glance. Record what was owed and what was paid — including partial payments. Mark orders fully paid in two taps. No more paper ledgers or guessing at the end of the week.
Built for Both Sides of the Sale
Mobile order taking that benefits drivers and customers
For Route Drivers
- Save 5+ hours per week on admin work
- Eliminate order errors and callbacks
- Sell 20% more by showing full inventory
- Automate weekly customer notifications
- Professional digital sell sheet app
For Store Owners
- No more calling drivers at 6 AM
- See accurate pricing before you order
- Order on your own schedule - 24/7
- One link for all your route suppliers
- Reorder favorites with one click
Everything You Need to Run Your Route
Powerful features designed for independent drivers
AI Invoice Scanner
Works with wrinkled, coffee-stained paper. Extracts products, prices, and categories automatically.
The "Full Truck" View
Merge catalogs from different suppliers into one unified shop. Show everything you carry.
Smart Favorites
Customers automatically see what they order most at the top. Faster reordering, bigger sales.
SMS Ordering
No app download required for your customers. Works on any phone, instantly.
Order History, Always Handy
Every order, every customer, every week — searchable in seconds. See what sold last month or last year without digging through paper.
Time-Saving Automation
Automated weekly texts, order reminders, and delivery notifications. Set it and forget it.
Know What You Actually Made — Every Week, Not Just at Tax Time
Every order and payment feeds your P&L automatically. Expenses are organized by IRS Schedule C category, your mileage deduction is calculated for you, and quarterly tax deadlines never sneak up. No spreadsheets, no shoebox of receipts.
Know What You Made, Every Week
Your revenue and costs add up automatically from your orders. See your numbers by week, month, or year — no spreadsheet required.
Taxes Handled as You Go
Log expenses by IRS Schedule C category, track your mileage deduction, and see exactly how much to set aside for quarterly taxes — all from the truck.
Always Know Who Owes You
See every customer's balance at a glance. Mark orders paid in two taps — no more chasing people down or guessing at the end of the week.
Export Anytime
One click exports your customers, orders, and expenses to a spreadsheet — hand it to your accountant or import it wherever you need.
Already Use QuickBooks?
On the Business plan, The Full Truck connects directly to QuickBooks Online — your income and expenses sync automatically, so your books stay current without any extra typing.
- Income from delivered orders syncs automatically
- Expenses sync by category — gas, insurance, supplies, and more
- Customer balances always up to date
- Prefer to do it yourself? CSV export is included on every plan
Simple, Transparent Pricing
No hidden fees. Cancel anytime. 14-day free trial on every plan.
Drivers save 5+ hours a week and sell 20% more — Professional pays for itself if it helps you land less than one extra stop a month.
Starter
Accounting & CRM tools
- 1 user account
- Manual order entry
- Customer CRM & notes
- Expense tracking
- Mileage log & quarterly tax tools
- P&L reports
- CSV export for QuickBooks
Bookkeeper
Accounting on autopilot
- 1 user account
- Everything in Starter
- AI receipt scanning — snap a photo, expense fills itself in
- Schedule C category assigned automatically
- Mileage & quarterly tax tools
Professional
Full features for route drivers
Less than $1.65/day to put your full catalog in every customer's pocket
- 1 user account
- Everything in Starter
- AI invoice scanning
- SMS order links for customers
- Unlimited invoice scans
- 14-Day Free Trial
No credit card required
Business
For growing operations
- Up to 5 user accounts
- Everything in Professional
- QuickBooks Direct Sync
- Priority email support
| Feature | Starter | Bookkeeper | Professional | Business |
|---|---|---|---|---|
| User accounts | 1 user | 1 user | 1 user | Up to 5 |
| Manual order entry | ||||
| Customer CRM & notes | ||||
| Expense tracking | ||||
| Mileage log & quarterly taxes | ||||
| P&L reports | ||||
| CSV export | ||||
| AI receipt scanning | — | |||
| AI invoice scanning | — | — | ||
| SMS order links | — | — | ||
| QuickBooks Direct Sync | — | — | — | |
| Priority support | — | — | — |
“I used to spend my Sunday nights typing up orders. Now The Full Truck does it while I drive home.”
Built for small distributors, not enterprise budgets
Running 1 to 10 routes? You need professional tools without the six-month implementation and per-seat pricing.
Enterprise DSD Software
eDist, Encompass, route accounting suites
- ✕ $200–500+/month per user
- ✕ Months of setup and training
- ✕ Requires IT or dedicated admin
- ✕ Annual contracts
Spreadsheets & Paper
Excel, Google Sheets, notebooks
- ~ Free, but slow
- ~ Manual data entry every week
- ~ Errors, lost orders, phone tag
- ~ Nothing automated
The Full Truck
Built for 1–10 routes
- ✓ $49.99/month, flat rate
- ✓ Live in one day, works from your phone
- ✓ AI invoice scanning — no manual entry
- ✓ Month-to-month, cancel anytime
Everything a small food distributor needs
Frequently Asked Questions
Everything you need to know about The Full Truck
- How much does The Full Truck cost?
- The Full Truck offers three plans: Starter at $12.99/month (accounting & CRM), Professional at $49.99/month (full features including AI scanning & SMS), and Business at $99.99/month (adds QuickBooks Direct Sync & priority support). All plans include a free 14-day trial. No credit card required to start, and you can cancel anytime.
- Do my customers need to download an app?
- No. Your customers receive a simple text message with a link. They tap the link and see your catalog right in their phone browser — no app download needed.
- What kind of invoices can you scan?
- Our AI scanner works with any paper invoice, price list, or order form from any distributor — Sysco, US Foods, Thumann's, local wholesalers, and more. It even handles wrinkled or coffee-stained paper.
- Do I need to be tech-savvy to use it?
- Not at all. If you can take a photo with your phone and send a text, you can use The Full Truck. Most drivers are fully set up within a day.
- Can I manage products from multiple distributors?
- Yes. You can scan invoices from as many distributors as you carry and combine them into one unified catalog that your customers see.
- Is there a contract or can I cancel anytime?
- There is no contract. The Full Truck is month-to-month billing, and you can cancel anytime from your account settings.
- How do my customers place orders?
- You send each customer a unique link via text message. They tap the link, browse your catalog, add items to their cart, and submit their order — all from their phone, 24/7.
Ready to Stop Leaving Money on the Truck?
Snap your invoices, send your customers a link, and let the orders come to you.
Get Started Free - 14 DaysTakes less than 2 minutes to set up
Free Tools for Route Drivers
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