Stop Leaving Money
on the Truck

The ordering app for route drivers and small food distributors. Snap any invoice. Send digital orders to any customer.

Food & BeverageSnacks & CandyJanitorial & JanSanCoffee & WaterRestaurant PackagingTobacco & C-StorePet SupplyWholesale Floral+ any route

No credit card required โ€ข Cancel anytime

Sound Familiar?

The daily struggles of route accounting and wholesale route management

๐Ÿ“„

Messy Paper Invoices

Coffee-stained catalogs from 5 different distributors scattered in your truck

๐ŸŒ™

Late Night Data Entry

Spending Sunday nights manually typing up orders instead of relaxing

๐Ÿ“‰

Missed Sales

Customers don't know you carry specialty items they'd actually buy

๐Ÿ“ž

Phone Tag Hell

Playing voicemail tag with 30+ customers every week

How It Works: DSD Software Built for the Real World

Three simple steps to transform your route business

1

Snap & Scan

Take a photo of your paper invoice from any distributor (Thumann's, Jetro, etc.). Our AI turns it into a digital catalog instantly.

2

Stack & Send

Combine lists from multiple distributors into one simple link. Send it via SMS automatically.

3

Sell More

Customers click the link, see your full menu (not just the basics), and pre-order in seconds.

See It In Action

Powerful features that save you time and increase sales

Take photos of invoices and turn them into digital catalogs
Invoice Scanner

Snap a Photo, Get a Digital Catalog

Take a photo of any paper invoice from your distributors - Sysco, US Foods, Thumann's, local wholesalers - and our AI instantly extracts all products, categories, and prices into a clean digital catalog.

Smart Pricing

Set Prices with Automatic Markup

Set your markup percentage once and let the system calculate sell prices automatically. Override individual products when needed. Hide prices for items you want to quote manually.

Set prices and automatically include markup
Schedule texts and followups with one click
Automated Messaging

Schedule Texts & Follow-ups

Set it once and forget it. Automatically send order links to customers every week at the time you choose. Send manual texts with one click. No more phone tag.

Pick Lists

Print Your Weekly Inventory List

Select the orders you need to fill and instantly generate a combined pick list. See exactly how many of each item you need to load on your truck. Print it out and go.

Print inventory pick list for the week
Specials and recently ordered items for each customer
Personalized Experience

Specials & Quick Reorder

Mark products as specials for specific customers. Their order page shows specials at the top, plus their recently ordered items for quick reordering. Personalized experience, more sales.

Payment Tracking

Know Who Owes You โ€” Collect on the Road

See each customer's outstanding balance at a glance. Record what was owed and what was paid โ€” including partial payments. Mark orders fully paid in two taps. No more paper ledgers or guessing at the end of the week.

Payment tracking showing account balance, outstanding amounts, and mark paid buttons

Built for Both Sides of the Sale

Mobile order taking that benefits drivers and customers

For Route Drivers

  • Save 5+ hours per week on admin work
  • Eliminate order errors and callbacks
  • Sell 20% more by showing full inventory
  • Automate weekly customer notifications
  • Professional digital sell sheet app

For Store Owners

  • No more calling drivers at 6 AM
  • See accurate pricing before you order
  • Order on your own schedule - 24/7
  • One link for all your route suppliers
  • Reorder favorites with one click

Everything You Need for Wholesale Route Management

Powerful features designed for independent drivers

AI Invoice Scanner

Works with wrinkled, coffee-stained paper. Extracts products, prices, and categories automatically.

The "Full Truck" View

Merge catalogs from different suppliers into one unified shop. Show everything you carry.

Smart Favorites

Customers automatically see what they order most at the top. Faster reordering, bigger sales.

SMS Ordering

No app download required for your customers. Works on any phone, instantly.

Route Accounting

Track orders, manage inventory, and keep your books organized in one place.

Time-Saving Automation

Automated weekly texts, order reminders, and delivery notifications. Set it and forget it.

Included on Every Plan

Built-In Accounting for Route Drivers

Know exactly what you made, what you spent, and what you owe โ€” without a spreadsheet or an accountant.

Weekly P&L Dashboard

Revenue and expenses auto-populate from your orders and logged costs. See your profit by week, month, quarter, and year โ€” all in one view.

Expense Tracking

Log gas, vehicle repairs, tolls, insurance, meals, phone, and supplies. Every category tracks separately so you capture every deduction.

Revenue by Customer

See what each account ordered, their total spend, and your profit per customer โ€” broken down by month, quarter, and year.

CSV Export

Export customers, orders, revenue, and expenses to a spreadsheet in one click. Ready to import into QuickBooks Desktop or hand to your accountant.

Business Plan

QuickBooks Online Sync

Connect directly to QuickBooks Online. Your income and expenses sync automatically โ€” no manual entry, no double work.

Schedule C Ready

Every expense maps to an IRS Schedule C line: gas & truck (Line 9), insurance (Line 15), meals (Line 24b), supplies (Line 22), and more. Tax season simplified.

Connect to QuickBooks

The Full Truck plugs into QuickBooks Online. Your revenue, customer payments, and deductible expenses flow in automatically โ€” so your books are always current and ready for your accountant or tax preparer.

  • Sync income from delivered orders
  • Push expenses by category automatically
  • Customer A/R balances always up to date
  • Prefer manual? CSV export available on all plans

Schedule C tax categories built in

Gas & truck โ€ข Insurance โ€ข Meals โ€ข Supplies โ€ข Tolls โ€ข Phone โ€ข Contract labor โ€” all tracked separately, all deductible.

Start Free Trial

"I used to spend my Sunday nights typing up orders. Now The Full Truck does it while I drive home."

Independent Operator
New York, NY

Built for small distributors, not enterprise budgets

Running 1 to 10 routes? You need professional tools without the six-month implementation and per-seat pricing.

Enterprise DSD Software

eDist, Encompass, route accounting suites

  • โœ• $200โ€“500+/month per user
  • โœ• Months of setup and training
  • โœ• Requires IT or dedicated admin
  • โœ• Annual contracts

Spreadsheets & Paper

Excel, Google Sheets, notebooks

  • ~ Free, but slow
  • ~ Manual data entry every week
  • ~ Errors, lost orders, phone tag
  • ~ Nothing automated

The Full Truck

Built for 1โ€“10 routes

  • โœ“ $49.99/month, flat rate
  • โœ“ Live in one day, works from your phone
  • โœ“ AI invoice scanning โ€” no manual entry
  • โœ“ Month-to-month, cancel anytime

Everything a small food distributor needs

Drivers scan their own invoices โ€” no manual entry ever
Every customer gets their own order link, no customer app needed
See what every account owes you at a glance
Works for 1 route or 10 routes โ€” same flat price
CRM notes and tags for every customer account
Revenue and accounts receivable reports built in

Simple, Transparent Pricing

No hidden fees. Cancel anytime. 14-day free trial on every plan.

Starter

Accounting & CRM tools

$12.99/month
  • 1 user account
  • Manual order entry
  • Customer CRM & notes
  • Expense tracking
  • P&L reports
  • CSV export for QuickBooks
Start Free Trial
Most Popular

Professional

Full features for route drivers

$49.99/month
  • 1 user account
  • Everything in Starter
  • AI invoice scanning
  • SMS order links for customers
  • Unlimited invoice scans
  • 14-Day Free Trial
Start Free Trial

No credit card required

Business

For growing operations

$99.99/month
  • Up to 5 user accounts
  • Everything in Professional
  • QuickBooks Direct Sync
  • Priority email support
Start Free Trial
FeatureStarterProfessionalBusiness
User accounts1 user1 userUp to 5
Manual order entry
Customer CRM & notes
Expense tracking
P&L reports
CSV export
AI invoice scanningโ€”
SMS order linksโ€”
QuickBooks Direct Syncโ€”โ€”
Priority supportโ€”โ€”

Frequently Asked Questions

Everything you need to know about The Full Truck

How much does The Full Truck cost?
The Full Truck offers three plans: Starter at $12.99/month (accounting & CRM), Professional at $49.99/month (full features including AI scanning & SMS), and Business at $99.99/month (adds QuickBooks Direct Sync & priority support). All plans include a free 14-day trial. No credit card required to start, and you can cancel anytime.
Do my customers need to download an app?
No. Your customers receive a simple text message with a link. They tap the link and see your catalog right in their phone browser โ€” no app download needed.
What kind of invoices can you scan?
Our AI scanner works with any paper invoice, price list, or order form from any distributor โ€” Sysco, US Foods, Thumann's, local wholesalers, and more. It even handles wrinkled or coffee-stained paper.
Do I need to be tech-savvy to use it?
Not at all. If you can take a photo with your phone and send a text, you can use The Full Truck. Most drivers are fully set up within a day.
Can I manage products from multiple distributors?
Yes. You can scan invoices from as many distributors as you carry and combine them into one unified catalog that your customers see.
Is there a contract or can I cancel anytime?
There is no contract. The Full Truck is month-to-month billing, and you can cancel anytime from your account settings.
How do my customers place orders?
You send each customer a unique link via text message. They tap the link, browse your catalog, add items to their cart, and submit their order โ€” all from their phone, 24/7.

Ready to Stop Leaving Money on the Truck?

Join independent route drivers who are saving time and selling more with digital sell sheets.

Get Started Free - 14 Days

Takes less than 2 minutes to set up