The Invoice App Built for Wholesale Florist Delivery Routes
Let retail florists order online the night before. Pack your pre-dawn route with confirmed digital orders. Stop taking flower orders by phone the morning of delivery.
The Problem with Paper in Wholesale Floral Distribution
Wholesale florist route drivers leave at 3 or 4 AM. There is no time to call and confirm orders at that hour. When retail florists phone in changes the night before, those changes get written on paper and hope they make it onto the truck. Flowers are the most perishable product in route sales — a missed or wrong order does not just mean a lost sale, it means dead flowers and a frustrated florist. The Full Truck gives your retail florist accounts a digital ordering link so they can place their daily orders the night before, confirmed and ready for your pre-dawn route.
How It Works for Wholesale Floral Drivers
Three steps to digitize your route. No training required.
1. Snap Your Invoice
Take a photo of any supplier invoice with your phone. Our AI reads every product, price, and quantity — no typing required.
2. Customers Order Digitally
Send each account a digital link to browse your product catalog and place orders from their phone. No app download needed.
3. Track Everything
Every order, every delivery, every account — all in one place. Pull up any customer's history in seconds, any time.
Why Wholesale Florist Routes Are the Hardest to Manage on Paper
No route category faces the operational pressure of wholesale floral delivery. Flowers last three to seven days — every hour of delay in getting the right product to the right florist reduces the value of that delivery. Routes run daily, not weekly, generating five to six times more invoices than most route businesses. Pre-dawn delivery windows mean there is no opportunity to call and confirm orders on the morning of the run. And seasonal demand spikes around Valentine's Day, Mother's Day, prom season, and major holidays create order volumes that paper systems simply cannot manage reliably.
How Digital Ordering Changes the Nightly Workflow for Retail Florists
The night before a delivery is when the real work happens in wholesale floral distribution. Retail florists are closing their shops, assessing what they sold that day, and deciding what they need tomorrow. With a paper system, they call the wholesaler and leave an order, or they show up at the wholesale market in the morning. With a digital catalog link from The Full Truck, they open their phone, browse your available flower and supply inventory, and place their order for next-day delivery in a few minutes. The order is confirmed in your queue, ready to pack when you arrive at the warehouse at 2 AM.
Managing High-Perishability Inventory with Digital Tools
Wholesale florists carry inventory that loses value every day. Products that are not ordered and sold quickly become waste. A digital catalog that retail florists can browse shows them exactly what you have available, including items they might not have thought to request. When you receive a shipment of a seasonal specialty flower — garden roses, peonies, or a rare tropical variety — adding it to your digital catalog instantly notifies accounts that browse your selection. This kind of real-time inventory visibility is impossible with phone-based ordering and dramatically improves sell-through on high-value specialty inventory.
Wholesale Floral Industry Consolidation and Digital Standardization
The wholesale floral industry is in a period of active consolidation. DVFlora acquired Ferris Brothers Flowers, and Mayesh Wholesale Florist acquired Sooner Wholesale Florist in January 2026. As regional wholesalers merge and grow, standardizing order management across multiple locations becomes a priority. The Full Truck provides a consistent digital ordering and invoicing workflow that works at any location, making it well-suited to operators managing multiple distribution centers. Whether you run one refrigerated truck or one hundred, the workflow is the same.
Who Uses The Full Truck in Wholesale Floral
Independent operators and distributors across the wholesale floral industry use The Full Truck to replace paper invoices and grow their routes.
DVFlora (Delaware Valley Floral Group)
The largest loose-pick wholesale florist in the country. 100+ refrigerated delivery trucks, 60+ years serving retail florists. Actively acquiring regional competitors and expanding nationally.
Kennicott Brothers
Employee-owned fresh flower importer and distributor since 1881. 14 wholesale distribution centers with route drivers delivering daily. "When customers call, they speak with an owner."
Mayesh Wholesale Florist
Premium wholesale florist actively expanding through acquisitions including Sooner Wholesale Florist (January 2026). Growing multi-location route network needing operational standardization.
Bay State Flowers
Multi-location New England wholesale florist with daily route delivery to retail florists across Massachusetts, New Hampshire, and Rhode Island.
IFD (International Floral Distributors)
A cooperative of independent wholesale florists including Kennicott, Dreisbach, Frank Adams, Hardins, and more. A partnership here provides access to dozens of wholesale florist operations across the US.
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Browse all Wholesale Floral route brandsFrequently Asked Questions
What is the best app for wholesale florist delivery route drivers?
The Full Truck is built for any route driver who delivers on a recurring schedule, including wholesale florist distribution. It lets retail florists place their daily flower orders through a digital link the night before delivery — eliminating phone orders and paper forms — and gives drivers a confirmed order queue ready for pre-dawn packing.
How can retail florists order flowers digitally from their wholesale supplier?
With The Full Truck, each retail florist account gets a unique digital link. They open it on their phone or computer, browse your available flower and supply inventory, and place their next-day delivery order any time — including late at night after their shop closes. Orders appear in the wholesale driver's dashboard, confirmed and ready to pack.
Can wholesale florists manage seasonal spikes with digital ordering?
Yes. Digital ordering is especially valuable during seasonal spikes around Valentine's Day, Mother's Day, prom season, and holidays. Instead of fielding hundreds of phone calls and paper orders during peak periods, florist accounts submit orders digitally at their own pace, and all orders are organized in the driver's queue ready for efficient packing.
Does The Full Truck work for multi-location wholesale florist operations?
Yes. The Full Truck provides a consistent digital ordering and invoicing workflow that scales across multiple distribution center locations. As wholesale florists grow through acquisitions and new locations, The Full Truck standardizes the order management process without requiring different systems at each facility.
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