The Invoice App Built for Independent Pet Supply Distributors

Why the Pet Supply Industry Still Runs on Paper

The pet supply distribution industry is a $150 billion market growing at 6 to 7 percent annually, yet the distribution layer serving independent pet retailers remains surprisingly traditional. Route reps visit stores on weekly or biweekly schedules, check inventory, take orders, and leave paper invoices. Store owners call their distributor when they need something in between visits. New products get introduced through catalog mailings or in-person conversations during delivery stops. This relationship-driven model works — independent pet store owners are among the most loyal customers in retail — but it creates a ceiling on how efficiently a route rep can work and how much each store discovers from a distributor's full product line.

How Independent Pet Distributors Compete Against National Players

Independent pet supply distributors like Pet Food Experts, Southeast Pet, S&S Pet Supplies, and NewcoPet compete against national distribution networks by offering what large players cannot: personal service, product expertise, and flexibility. Their route reps know the local pet market, can recommend products by breed or dietary need, and treat store owners as partners rather than accounts. The challenge is that large national distributors have invested in digital ordering portals and technology that make it easy for stores to order online. Independent distributors who match that digital experience while maintaining their service advantage win on both fronts.

Product Discovery: The Hidden Revenue Opportunity

Independent pet stores typically order what they already know they need. But a pet store owner who can browse a digital catalog discovers products they did not know their distributor carried — a new freeze-dried treat brand, a specialty supplement for senior dogs, a new grooming accessory line. This product discovery effect consistently increases average order values for distributors who give accounts a digital catalog. The full product line that previously lived in a printed catalog or a rep's conversation becomes browsable, searchable, and orderable at any time of day.

How The Full Truck Works for Pet Supply Routes

The Full Truck scans any supplier invoice — from national pet food brands, specialty manufacturers, or regional wholesalers — and builds a digital catalog automatically. Each independent pet store account gets a unique link to browse your full product selection and place orders between your visits. Track every order and delivery in a complete account history. See at a glance what each store ordered last month, what they haven't tried, and what might be ready for an upsell. Stop managing your route with phone calls and paper forms and start giving your pet store accounts the professional digital experience that keeps them loyal to your route for years.