How to Send Your Customers a Digital Price List (Step by Step)

Why Paper Price Lists Don't Work Anymore

You print a price list, hand it to a customer, and within a week it's buried under a pile of other papers on their desk. When it's time to order, they can't find it — so they either call you (phone tag), guess from memory, or just order the same three items they always do.

A digital price list solves all of this. Your customer gets a link on their phone that's always up-to-date, always accessible, and lets them place orders without calling you.

Step 1: Get Your Products Into Digital Format

If you're using paper invoices from your distributors, you first need to get those products into a digital system. The fastest way:

• Take a photo of your distributor invoice or price list with your phone
• An AI-powered tool like The Full Truck extracts all the products, prices, and details automatically
• Review the extracted data and make any corrections

Alternatively, you can manually type products into a spreadsheet — but with dozens or hundreds of items, scanning is dramatically faster.

Step 2: Set Your Customer Prices

Your distributor price isn't what your customer pays. You need to add your markup. With the right software, you set a markup percentage (say 30%) and the customer prices calculate automatically. You can also override individual items — maybe you want to be competitive on a popular product but have higher margins on specialty items.

See our pricing and markup guide for more on setting the right prices.

Step 3: Send the Link to Your Customer

Once your catalog is set up, you send each customer a unique link via text message. They tap the link and see your full product catalog right in their phone's browser — no app download needed.

The message can be as simple as: "Hey [Name], here's my updated price list and catalog. Tap to browse and order anytime: [link]"

Step 4: Customers Browse and Order

When customers open your link, they can:

• Browse your full product catalog by category
• See current prices and any active specials you're running
• View all previous orders from the past year and quickly reorder favorites
• Add items to a cart and submit an order
• Do all of this 24/7, on their own schedule

Step 5: Add Specials to Move Excess Inventory

Got product sitting in your truck or warehouse that you need to move? With a digital catalog, you can add specials and promotional pricing that every customer sees instantly. Overstocked on a particular brand of chips? Running close on shelf life with a bakery item? Add a special to your catalog, and your customers see it the next time they open their ordering link.

This is one of the biggest advantages of going digital — with paper price lists, running a quick promotion means printing new sheets and physically handing them out. With a digital catalog, you add the special once and it's immediately visible to every customer. When the excess inventory is gone, remove the special just as quickly.

Step 6: Keep It Updated

When you get new products or prices change, update your catalog once and every customer's link automatically shows the latest information. No reprinting, no re-distributing paper lists.

Ready to ditch paper price lists? Start your free 14-day trial and send your first digital catalog today.